In collaboration with Mentor Creative Group, our team helped to create the overall user experience, brand tone and design for RealAdvisr, whose online service provides a more streamlined way to lease commercial real estate.
The process started at ground zero, developing user journeys for both the real estate brokers (Advisors) and the clients they would help through this new website. Next, we created mood boards to evaluate the direction we would go in for the design.
After completing a taxonomy exploration we created the brand and voice guide for their company.
Throughout this process, our team developed a complete style guide for the desktop and mobile versions of the site.